Nikola Corporation: Liar, Liar, Company on Fire

The Exposé heard around the World : The Public's Reaction Image Credit: MEL Magazine      Following the viral release of information regarding Nikola’s corporate fraud by Hindenburg Research as well as the investigation into the company initiated by the Justice Department, there was widespread press coverage that described the sequence of events and coverups misappropriated by Nikola headed by Trevor Milton. This event seemed to shine a light onto the dangers of social media advertising and how easy it was to weave billions of dollars’ worth of lies with a non-functional truck prototype, technical hoopla coupled with creative marketing, and layers upon layers of deluding elusive statements. While the press simply reported the facts about the allegations faced by Nikola, the public had a few thoughts to share regarding the uncovering of this elaborate scheme.      The most prominent emotion that was reflected in the comments underneath the Hindenburg report ...

 The Company's Denial : The Company's Reaction Image Credit: Financial Times     Just under 3 years ago, Nikola, another in a long line of upcoming electric vehicle companies, found themselves in a deep ditch of controversy surrounding the electric truck technology that was promised and marketed to investors, with a classic corporate twist on the idea of “over promise, under deliver” and false advertisement.          A couple days after Nikola announced its partnership with General Motors early September of 2020, an organization known as Hindenburg Research took the initiative to investigate the company further and evaluate its business practices. Hindenburg Research is a forensic financial initiative dedicated to the uncovering of companies that use a range of shady methods to line their pockets and defraud the public and investors (Source: HindenburgReport ). This report, titled, “Nikola: How to Parlay An Ocean of Lies Into a Partnership Wi...

 The Truth Behind the Lies : The Story Behind Nikola Corporation The CEO of Nikola Corporation, Mark Russell, with the Founder of Nikola, Trevor Milton, standing in front of the Nikola Tre.   Image Credit: AZCentral      Trevor Milton, the name behind Nikola Corporation. In 2014, Milton had created the company with goals to find a clean source of energy for cars. Rather than hopping on to the popular wagon of electric vehicles, he branched off with hydrogen-electric vehicles. “ When hydrogen combines with oxygen inside a fuel cell, its only byproducts are water and heat. This makes hydrogen the ideal energy solution for improving air quality and reducing greenhouse gas emissions” (Source : Nikola ). Similarly to Tesla, Nikola would have a network of recharging stations all over the nation to allow for ease of access to needed fuel. This new clean energy idea was something different than what had been established in the EV market.       N...

Introduction : The Cheater in the Race to go Green Image Credit:  Wikimedia Commons      The world is working hard to combat the human effect on the environment. Within the car market, many manufactures (Tesla, Chevrolet, BMW, and etc.) have created electric vehicles to contribute to this issue. Nikola Corporation's creative solution is to introduce hydrogen-electric vehicle, mainly tractor trucks, and to create a network of hydrogen-electric refueling station for their products. Seen as an upcoming competitor to Tesla, Nikola had potential to take the world by storm. Unfortunately, the opposite had happened. The Badger showcasing the partnership of Nikola Cooperation and General Motors.   Image Credit: Nikola Corporation     On September 8th of 2020, Trevor Milton (the Founder of Nikola Corporation) had secured a remarkable deal with General Motors, an automotive company that was behind in the race to go electric. GM would engineer the ...